Intellectual Property: The Basics

Intellectual Property: The Basics

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The basics of trademarks, copyrights, and patents.

First, let’s talk about trademarks. A trademark is a symbol, word, or phrase that is used to identify and distinguish a company’s products or services from those of its competitors. A trademark can be a logo, a brand name, or even a distinctive packaging design. For example, the Nike swoosh and the name Coca-Cola in the red and white curvy font are both trademarks.

Trademarks are important because they help consumers identify and distinguish different brands and products, and they protect a company’s intellectual property. In order to be eligible for trademark protection, a trademark must be distinctive and not confusingly similar to any existing trademarks.

Next, let’s talk about copyrights. A copyright is a legal protection that gives the owner of an original creative work the exclusive right to reproduce, distribute, and sell that work. Copyright law applies to creative works, such as literature, music, art, and films.

Copyright protection begins as soon as a creative work is fixed in a tangible form, such as when it is written down or recorded. In most countries, the copyright owner has the exclusive right to reproduce, distribute, and sell the work for a certain number of years after their death.

Finally, let’s talk about patents. A patent is a legal protection that gives the owner of an invention the exclusive right to make, use, and sell that invention for a certain number of years. Patents apply to new and useful inventions, including products, processes, and machines.

In order to be eligible for a patent, an invention must be new, non-obvious, and useful. The patent application process can be complex and time-consuming, but a granted patent can provide the inventor with significant protection and financial benefits.

That’s it for the basics of trademarks, copyrights, and patents. If you would like more information, or if you would like to talk to an experienced attorney about how you can secure rights to one of the above forms of intellectual property, call us at 707-837-3884.

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